Market environment and investment proposition

Fast-growing, young populations in our unique 14-market footprint

We have a unique footprint of top-tier positions in 14 markets in sub-Saharan Africa which will see the world’s fastest growth in working age population over the next three decades. The GSMA forecasts that there will be around 740 million unique mobile subscribers in sub-Saharan Africa by 2030.

Underpenetrated voice and data markets

Our telecoms and data markets remain underpenetrated at around 46%, compared to a global average of 71%. Demand for data centres, enterprise services and home broadband is surging.

Rapid adoption of smartphones – but still a long way to go

Smartphone penetration – a key enabler of data and mobile money growth – was at 57% in 2025 in sub-Saharan Africa and is expected to reach 79% by 2030.

Unbanked population accelerating the demand for mobile money

Africa leads the world in mobile money services, with adoption rates accelerating. But 64% of adults remain unbanked, with over 90% of payments still made in cash. Mobile money is the driver of financial inclusion for consumers and enterprise alike.

Consistent infrastructure investment to enhance coverage and capacity 

In 2025/26, we invested $884m in capital expenditure, predominantly in our networks, and added more than 3,250 infrastructure sites. Our 4G network now reaches 75.6% of the people in our markets, up 1.2% since 2024/25.

Digital innovation and continuous process improvement

We continuously innovate to digitise and simplify customer journeys and our processes, offering leading platforms such as MyAirtel app. Our Digital Labs support our technology platforms and digital products.

A strong and expanding distribution network

We continually build scale across our customer touchpoints by expanding our distribution network while streamlining the customer onboarding process to make it easier and faster to sign up new customers. This is supported by digitalisation, including through our MyAirtel app.

Geopolitical risks, macroeconomic and currency volatility

Our business is subject to numerous variables, including inflation, security challenges and fluctuations in global commodity prices. Furthermore, we’re constantly exposed to the risk of adverse local currency fluctuations. Our customers face cost-of-living pressures.

Evolving legal, regulatory and tax frameworks

Legal and regulatory frameworks for telecoms services and mobile financial services are unique to each country and they constantly evolve as do requirements regarding taxes, tariffs, consumer protection and fair competition.

A dynamic competitive environment

We operate in a competitive environment which varies for each of our markets, products and services.

Climate and weather-related disruption

Africa is disproportionately affected by climate change and extreme weather events continue to occur in several markets.

Enhancing the customer experience

We offer affordable, reliable services and simplified, digital customer journeys that are transforming how customers interact with our products and services – and with the digital and financial ecosystem.

Harnessing strong stakeholder support for sustainable development and financial and digital inclusion

We actively engage with governments and other stakeholder groups, partnering with them to unlock the numerous opportunities that digital and financial inclusion offers, driving economic prosperity. 

Cost optimisation

Cost efficiencies are key to combating inflationary pressures in some markets. Through a relentless focus on cost efficiencies, our ability to sustain industry-leading EBITDA margins reflects our ability to actively manage our cost base without compromising growth.

Robust risk management, data security, compliance and partnerships with stakeholders

Our risk management framework and strong corporate governance policies ensure we’re able to effectively mitigate risks. We strictly comply with local and international laws, and safeguard customer data. We continue to be a partner in development with our various stakeholders through the implementation of our sustainability strategy while our resilience programmes help us adapt to unforeseen weather or political disruption.

Consistent strong growth in constant currency revenue and EBITDA

Over the past five years, we have delivered 20.1% CAGR constant currency revenue growth and industry-leading EBITDA margins, enabling continued investment in our network to support our ambition for future growth.

Sustainable capital structure

Our lease-adjusted leverage has improved to 0.5x from 1.0x in the prior year, while we continue to move debt into local currency. Currently, over 95% of our debt is in local currency.

Attractive shareholder returns

As a result of our cash flow generation and robust capital structure, the Board continues to support our existing dividend policy of a mid- to-high single-digit annual growth in the dividend. In 2025/26, our $100m share buyback programme was completed.