Our strategy
We refreshed our strategy this year to sharpen our focus on delivering great customer experience so we can continue to unlock growth and transform lives.
Our strategy
We refreshed our strategy this year to sharpen our focus on delivering great customer experience so we can continue to unlock growth and transform lives.
We transform lives across sub-Saharan Africa by providing essential telecoms and responsible mobile money services that empower customers and their communities as well as foster digital and financial inclusion. Our business strategy is designed to ensure we continue to address the huge opportunities in our 14 markets and deliver sustainable, profitable growth that creates value for all our stakeholders.
Focusing investment and expertise to unlock opportunity
The six pillars of our strategy focus our investment and the expertise of our talented people on the core business activities that will unlock opportunities for us and those around us. They’re underpinned by a continuous drive to keep optimising costs, meeting our sustainability objectives and investing in our talent.
At the heart of our strategy are our customers. Our success is driven by enriching their lives – which is why everything we do is designed to transform the customer experience.